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An Overview of Google Ads Optimization

Does your business invest in pay-per-click (PPC) advertising on Google search? If so, utilizing the Google Ads optimization score is crucial. It helps ensure your search campaigns reach potential customers and lead to conversions. What Is Google Ads Optimization? Google Ads optimization involves reviewing your account data and making changes to maximize performance. The digital…

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What Is Lead Generation? 8 Best Lead Generation Strategies 

Whether your company sells products to everyday consumers, small business owners, or manufacturers, generating leads is essential. It’s one of the cornerstones of building a healthy, growing business. What Is Lead Generation? Lead generation involves finding new customers for your business. This process has many steps, from attracting your target audience and convincing visitors to…

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What is a Hub and Spoke Content Strategy? [+ Examples]

With over 90% of companies focusing on content marketing, it’s clear that this is a smart investment for your business. The most effective marketers build content around the interests of their target audience, not around promotional goals. Hub and spoke content can help your brand attract traffic, leads, and clients like never before. Discover how…

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Local SEO for Restaurant Success: Berries & Bowls’ Case Study

Client: Berries & Bowls Service: Local SEO In today’s digital-first world, local SEO for restaurants is essential. Berries & Bowls, a family-owned “SUPERFOOD” café specializing in acai bowls, smoothies, fresh juices, and other healthy eats, approached Digital Neighbor with clear goals: to dominate local searches for “acai” and “fruit bowls,” attract more customers, and drive…

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How Shopify Website Development Services Transformed The Deck Store

Client: The Deck Store Service: Web DesignSoftware: Shopify The Deck Store, a leader in decking materials and accessories for over three decades, made the bold decision to shift from a traditional retail model to a fully online ecommerce platform. Their goal was to reach a broader audience and offer an enhanced, seamless shopping experience. Digital…

Improving a SaaS Company’s Organic Visibility with Thought Leadership Content

Our Neighbor Syniverse is a SaaS (software as a service) technology company and a global leader in communications technology, connecting businesses and customers worldwide. Known as “The World’s Most Connected Company™,” Syniverse offers transformative technologies that enhance the global exchange of information, currency, and more. The Challenge Despite Syniverse’s expertise and strong market presence, the…