Local SEO for Restaurant Success: Berries & Bowls’ Case Study

Client: Berries & Bowls

Service: Local SEO

In today’s digital-first world, local SEO for restaurants is essential. Berries & Bowls, a family-owned “SUPERFOOD” café specializing in acai bowls, smoothies, fresh juices, and other healthy eats, approached Digital Neighbor with clear goals: to dominate local searches for “acai” and “fruit bowls,” attract more customers, and drive sales for their top products.

While higher rankings and traffic are great, targeted and relevant traffic that easily converts into sales is even more important.

The Challenge

Berries & Bowls needed to increase their online visibility to drive foot traffic and online orders. They wanted to appear at the top of local search results when people searched for their offerings.

To achieve this, Digital Neighbor needed to:

• Conduct a comprehensive Local SEO audit to identify areas for improvement
• Optimize their Google Business Profile (GBP)
• Launch a citation campaign to expand their online presence on popular and relevant directories
• Craft compelling business descriptions with relevant keywords and highlight their unique selling points

The Approach

We implemented a comprehensive Local SEO strategy focusing on key areas:

Local SEO Audit

We performed a thorough analysis of Berries & Bowls’ online presence to identify areas for improvement. This audit formed the foundation for our optimization efforts.

Local SEO Strategy & Campaign

Based on the audit, we developed a future-proof Local SEO strategy, which included ongoing optimizations, a sustainable review management strategy, and website updates.

Google Business Profile (GBP) Optimization

We claimed and optimized their GBP, ensuring consistent and accurate Name, Address, and Phone number (NAP) information, and added relevant business categories, products, and services.

Citation Campaign

We expanded their online presence by claiming and updating listings on relevant directories like Bing, Apple Maps, and Yelp. We also optimized aggregator and network sites, which helped establish trust with search engines and boosted their local search visibility.

Business Descriptions Rewrite

We optimized business descriptions across key platforms such as Google, Bing, and Facebook. These descriptions incorporated relevant keywords and highlighted Berries & Bowls’ unique selling points, including their focus on superfoods, fresh ingredients, and healthy options, while adhering to Local SEO best practices.

We also implemented conversion tracking in Google Analytics and used UTM parameters to measure the effectiveness of our Local SEO efforts, tracking how website traffic converted into leads or sales.

Ongoing Management and Optimization

After implementing the initial strategy, we moved into ongoing management to ensure long-term success for Berries & Bowls in local search results. This ongoing process included:

• Strategic Review Management
• Weekly GBP Posts
• Responsive Q&A Management
• Regular Monitoring & Updates

The Results

Our data-driven approach produced impressive results for Berries & Bowls. Their GBP saw a staggering 131,000 views in just one year, leading to:

• 357 calls initiated directly from the profile on Google
• 3,927 website clicks, potentially leading to online orders
• 3,112 direction requests, driving foot traffic to their store

Keywords like “acai bowls” improved by 20 positions, placing Berries & Bowls in the #2 spot on Google search results and Google Maps, driving both online and foot traffic, and ultimately boosting sales.

Results Highlights

• Impressions: +308% year over year
• Call Clicks: +376%
• Direction Requests: +411%
• Website Clicks: +413%
• #1 position on Google for 7 target keywords

Conclusion

Berries & Bowls’ success story demonstrates the power of a well-executed Local SEO strategy. Through targeted tactics and ongoing management, Digital Neighbor helped achieve significant online growth, increased brand awareness, more customer interactions, and a thriving business.

Ready to elevate your local business? Contact Digital Neighbor today to discuss your Local SEO strategy!